PIXIE - Break The Rules And Then Pixie

Pixie is a sparkling soft drink, which comes in a variety of tastes. Each taste is contained in uniquely designed bottles. The campaign is about breaking the rules of taste and design and conveying Pixie's free spirit, playfulness and freedom.

Advertising Agency - Mench
Creative Director - Yaniv Melinarski
Art Directors - Miki Turgeman, Noam David
Copywriter - Naama Yogev
Strategic Planner - Sharon Shalev
Production Company - Jiminy Creative
Dop - Lael Utnik
Director - Guy J Bolandi
Music - Monster Music